Nick Crain | 1/31/23

When it comes to the financial side of the NBA, there’s really three pillars that the game is built on. It’s  about the business that operates and finances the league, the skilled athletes that make the game invaluable , and the fans that watch, support, and dedicate their fandom in countless ways all throughout the world.

“The NBA ecosystem is comprised of three parts: the business, the athlete and the fan,” said Dallas Mavericks guard Spencer Dinwiddie, a partner of ProFitX.

What exactly is ProFitX and how does it fit into the game of basketball?

While the value creation and use cases of the tools provided by ProFitX are endless, three primary components to what the Athledex database, its flagship platform, accomplishes are:

-Help teams with the decision making process

-Maximize the careers of athletes

-Bring fans closer to the game

With two primary products on the market, ProFitX started with the Athledex, which helps democratize financial and performance data, making it transparent and helping all members of the NBA ecosystem.

Athletes like Dinwiddie use this tool all throughout the season, ensuring they have the information they need to improve and maximize their respective careers.

There’s nothing like these innovative products on the market that bridges the gap between athletes, teams, agents, media, and even fans.

The Athledex itself is an enterprise package that consists of a database housing 450+ active NBA athletes and is an essential tool for athletes, agents, and teams that want critical insights and analysis into athlete performance and financial information. All of this data is blended into several advanced models that output analytics and insights into the game. The data within the Athledex is validated after being heavily tested and iterated on over the past few years.

It’s built by former NBA agent Joshua Ebrahim, who combined his years of experience and intuition, and built technology that identified a key gap in the decision making process.

“I found problems that prevented me from doing my job as an agent, which is to help clients maximize their potential and optimize it as well. The Athledex is accurate, it updates in real time and it gives you a competitive advantage,” said Ebrahim in a recent interview.

Regardless of your affiliation to the NBA, the Athledex is a must have tool that’s changing the way the game is analyzed.